Tag Barcodes

Mobile Tags
Mobile Applications
Traditional barcode

It’s not likely, but it’s possible the 1D barcode on your loaf of bread carries a little something extra. Some marketers provide basic product information using the 1D barcodes you’ve known for years. Some services use mobile apps to scan these barcodes and display data such as prices, descriptions, and user reviews.

Mobile Applications QR Barcode

The Quick Response (QR) Code was the earliest 2D barcode. It was designed to be a bump up from its predecessor, the 1D barcode, because it can contain more information. While not technically open source, the inventor of the QR Code and owner of the QR Code trademark, DENSO, has allowed the patents for the code to be freely available to the public. QR Codes have a variety of disparate formats and reader apps, and can be black-and-white or basic colors. Because of these constraints, QR Codes are best suited for simple designs that don't require integration with your branding.

Mobile Applications















Tag Barcode

Tag barcodes are the newest edition of 2D barcodes. They offer more flexibility than older formats both in the barcode design and the content behind it. Because Tag barcodes are linked to data stored on a server, you can deliver a more robust online experience – including entire mobile sites – and update the content any time without having to change the Tag. So, if you link a Tag on your business card to your résumé, it will still be valid after you get that big promotion. Tags can be black-and-white or full-color, including custom images

Microsoft Tag allows for almost anything in the real world to be quickly linked to an interactive experience on your mobile phone. A Tag is a small barcode, optimized for reading with a cell phone, that you can print, stick, or display just about anywhere. When you scan it with your camera phone, it automatically opens a webpage, dials a phone number, or takes some other action on the phone. This allows people to easily access things like video clips, Web sites, contact information and special offers for items they see in the real world. For example, if you include a Tag on your business card, a new acquaintance can snap a picture of the Tag from their camera phone and automatically upload your contact information to their mobile phone.

Microsoft Tag is based on a new type of barcode, developed by Microsoft Research, which was designed to be able to be read from any Internet connected camera phone. You just need the free Tag Reader application, which is available from gettag.mobi for every major phone platform.

In terms of the barcode itself, Microsoft Tags can be much smaller than QR Codes. They take up less than 25% of the space of a QR code, which makes them much more practical on product packages, business cards, and magazine advertisements. Tags can also be customized, allowing businesses and consumers who use Tags to add their own branding elements to the Tag.

Also, unlike QR Codes, Microsoft has developed an end-to-end solution that integrates the barcode, with a standard set of Tag Reading software, and a backend with built-in reporting and other functionality. This end-to-end approach makes it much easier for both businesses and consumers to take advantage of mobile barcoding and will allow us to continuously evolve the system with additional functionality

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